Introduction
With only a $550 investment, Best POS ignited a viral social media campaign for The Juicy Crab Carrollton that packed the house. Strategic promotions and engaging content drove massive buzz, skyrocketing brand awareness and lunchtime traffic during the restaurant’s critical launch phase.
Challenge On Hand
As a new location entering a competitive local dining scene, The Juicy Crab Carrollton needed to attract strong foot traffic from day one. The goal was to quickly build visibility, generate excitement, and convert online attention into real-world visits—especially during the crucial grand opening period.
The Proposal/Strategy
To spark community interest and drive engagement, Best POS launched three cost-effective, high-impact promotions:
These value-driven promotions were crafted to create urgency, maximize shareability, and build hype around the brand—while staying within a lean advertising budget.
Results
Viral Reach, Real Impact
With just $550 in ad spend, the campaign delivered outstanding results:
Reach: 50,000+ local customers
Engagement: 900+ comments, 800 likes, and 643 shares on Facebook
Buzz: The campaign sparked genuine excitement online and offline
Foot Traffic: A noticeable spike in lunchtime visitors, especially during the first few weeks of opening
The overwhelming engagement showed just how powerful a smart, localized strategy can be—even with a minimal budget.
Conclusion
Best POS’s creative campaign—including an irresistible combo deal, incentivized sharing, and a viral giveaway—helped The Juicy Crab Carrollton break through the noise. With thousands of online interactions and a packed dining room, the restaurant firmly positioned itself as a go-to seafood destination from day one.
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