Introduction
Kokuu Ramen, based in St. Louis, Missouri, brings a fresh, flavorful twist to traditional ramen. As a new brand entering a competitive food scene, Kokuu Ramen partnered with BestPOS to execute a full-scale Grand Opening campaign. The objective was to build brand recognition, attract a loyal local following, and create real momentum on social media from day one.
Challenge On Hand
Kokuu Ramen had a strong brand concept and a unique menu, but zero digital presence prior to launch.
Key challenges included:
Starting From Scratch: The business had 0 followers on both Facebook and Instagram.
Standing Out Locally: The ramen space in St. Louis is competitive, and getting early attention was critical.
Driving Immediate Foot Traffic: Turning social media buzz into full tables was a top priority.
The Proposal/Strategy
To tackle these challenges, BestPOS implemented its Grand Opening Package, a proven strategy combining organic growth tactics and influencer marketing to build a strong launch foundation.
Highlights of our approach:
Social Media Account Setup & Growth: We launched and branded Kokuu Ramen’s social channels, using local geo-targeted campaigns to build immediate awareness.
Influencer-Focused Content Strategy: We identified and invited local foodie influencers to visit, creating authentic content and excitement around the grand opening.
Content Optimization: We designed visually engaging posts, optimized the interior for photo moments, and encouraged diners to tag the restaurant.
Ad Campaigns to Amplify Reach: Facebook and Instagram ads boosted influencer content and targeted local food lovers within a 12-mile radius.
Influencer Marketing + Organic Growth
Credit: https://www.instagram.com/2inthelou/
Results
The results of the campaign far exceeded expectations:
Total Organic Followers: Over 1,000+ on both Instagram and Facebook within the first month
Influencer Reach: Dozens of St. Louis-based content creators shared reels, stories, and posts
Engagement: Thousands of likes, shares, and comments across platforms
Visibility: Dozens of customer-generated posts tagged Kokuu Ramen within days of opening
In-Store Impact: A consistent stream of new customers citing “Instagram” or “Facebook” as how they discovered the restaurant
Conclusion
With the help of BestPOS’s Grand Opening Marketing and a curated influencer experience, Kokuu Ramen went from unknown to buzzworthy in just a few weeks. The success of this launch proves how a smart digital strategy and local influencer outreach can turn an opening into a movement—and build a loyal community from day one.
Interested In Reaching Your Local Community And Creating A Buzz?
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