RDU Galleria - Google Ads Campaign

Introduction

RDU Galleria, a modern dining and convenience destination near Raleigh-Durham Airport, partnered with BestPOS to boost their local visibility through strategic digital marketing.

With a goal to increase impressions, drive more website traffic, and attract nearby diners and travelers, BestPOS launched a data-driven Google Ads campaign tailored to their audience. The result: more cost-efficient engagement, higher-quality leads, and a stronger digital presence in the Morrisville area.

Challenge On Hand

RDU Galleria, with its prime location and unique blend of amenities, recognized the need to amplify its digital presence. While their offerings were compelling, they weren’t effectively reaching or engaging the local audience through paid advertising.
Several key challenges stood in the way:

High Cost per Conversion: Previous campaigns delivered a steep $101 per conversion, making it difficult to scale marketing efforts efficiently.
Low Conversion Volume: Over the span of several months, the campaign generated only 20 conversions—far below expectations.
Limited Reach: With just 4,360 clicks, the ads struggled to capture local interest and drive meaningful traffic.

 
The Proposal/Strategy

Best POS proposed a complete restructuring of the Google Ads account with an emphasis on results-driven performance:

Campaign Rebuild: We rebuilt the campaign structure with precise keyword targeting, geographic focus, and updated bidding strategies.

Ad Optimization: Fresh copy, stronger CTAs, and performance-based headlines were implemented.

Conversion Tracking: Improved conversion tracking was set up to measure results accurately and optimize spend.

Performance Monitoring: Weekly data reviews allowed for continuous refinement and scaling of top-performing segments.

Google Ads Campaign

RDU Galleria Google ads

Results

The transformation was clear and dramatic. Comparing the old campaign to the new campaign:

Clicks: Jumped from 4.36K to 16.2K, a 271% increase in traffic.

Conversions: Soared from 20 to 5,150, delivering 257x more results.

Cost per Conversion: Dropped from $101 to just $1.24, a 98.8% decrease in cost-efficiency.

Total Spend: The improved campaign generated 8x more conversions with only 3x the spend ($6.41K vs. $2.03K). 

Conclusion

By shifting to a strategic, performance-first Google Ads approach, RDU Galleria drastically improved both visibility and ROI. With support from BestPOS, the campaign became not only more cost-efficient but also a high-performing channel for driving real customer engagement. This case proves that with the right expertise and optimization, paid ads can deliver transformational results for local businesses.

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