In one year — without using paid ads — Beest POS increased organic direction requests by 41.9% and helped The Juicy Crab Northwest Fwy rise to a 4.7★ Google rating with 1,000+ reviews. That level of visibility + reputation in search means more first-time diners discover them — and choose them — over other seafood options nearby.
Challenge On Hand
The Juicy Crab Northwest Fwy needed to build local visibility in a competitive market. While running paid ads was an option, it would have required a significant ongoing budget to stay competitive — especially with seafood-related keywords. They needed a more cost-efficient approach to get discovered organically by diners searching for seafood nearby.
The Proposal/Strategy
Best POS developed an organic-first Local SEO and Reputation Management strategy. Instead of relying heavily on ad spend, we focused on optimizing their Google Business profile, building citations, increasing keyword relevance for “seafood near me” searches, and actively managing reviews and ratings. This approach allowed The Juicy Crab Northwest Fwy to show up for high-intent diners organically and establish consistent visibility — without the high cost of paid advertising.
Results
Comparing September 2025 vs last September 2024:
- +41.9% increase in direction request clicks
- +22.9% increase in Google Business Profile visits
- +23.6% increase in call clicks from Google
Plus — the reputation layer is extremely strong:
- 4.7★ average Google rating
- 1,810+ Google reviews
For new diners seeing them for the first time — this level of authority dramatically increases conversion and trust.
Conclusion
The Juicy Crab Northwest Fwy now dominates local search results in its area — proving that strategic restaurant SEO and reputation management can outperform expensive paid ads when it comes to long-term ROI, trust building, and consistently filling seats.
Organic visibility + social proof = frequent real-world traffic.
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