Introduction
The Juicy Crab, a nationally recognized seafood brand with 45+ locations nationwide, partnered with Best POS to deliver a cohesive and engaging Father’s Day 2025 campaign that celebrated families across the U.S.
Our goal: amplify in-store traffic, deepen customer engagement, and unify brand messaging across all marketing channels during this key seasonal moment.
Challenge On Hand
Despite strong brand recognition, The Juicy Crab needed to:
- Create awareness & localize a national message to local audiences across 45+ locations- Create share-worthy content for both paid and organic use to promote their Father's Day campaign
- Drive real in-store traffic during the two-week Father’s Day campaign period
- Strengthen brand loyalty through multi-touch digital outreach
The Proposal/Strategy
Best POS designed and executed a fully integrated multi-channel campaign tailored to national reach with local impact.
Key Components:
- Branded Commercial Production
Developed short-form and long-form videos in both vertical and horizontal formats — optimized for social platforms, YouTube, and commercial broadcast use.
- Multi-Platform Paid Media
Strategically timed digital ads deployed across social, video, and search platforms, targeting audiences near Juicy Crab locations.
- Influencer Collaboration
- 407.6k views
Partnered with high-reach content creators in the food & lifestyle space to drive organic buzz and user engagement.
@chefmilliemill (1.2M TikTok followers) - https://www.tiktok.com/@chefmilliemill/video/7518137041503145271
16.4k views
- Email Marketing
Timely and visually engaging email blasts to promote offers and events, with exceptional delivery and open rates.
- In-Store Marketing
Designed and distributed Father’s Day-themed collateral including posters, postcards, and table displays across all participating stores.
- Giveaway Campaign
A digital sweepstakes designed to engage customers and build excitement around Father’s Day promotions.
Results
The campaign produced measurable impact across key marketing goals:
- Nationwide Reach: Reached over 2 million users through a mix of influencer content and targeted digital ads.
- Influencer Engagement: TikTok influencer videos generated nearly 1 million combined views, driving significant organic buzz and social proof.
- Nationwide Reach: Campaign content reached millions of potential diners through influencer partnerships and targeted media.
- Strong Engagement: Hundreds of shares, likes, and video views across social platforms.
- Email Performance: High open rates and strong engagement across customer segments.
- Brand Consistency: Unified visual identity across digital platforms and instore.
- Store Traffic: Increased foot traffic across all 45+ locations during the two-week Father’s Day campaign period.
- Customer Excitement: High participation in the giveaway helped create buzz and extend the campaign’s lifespan.
Conclusion
The Juicy Crab’s Father’s Day campaign proved that with the right campaign and promotional strategy, national campaigns can drive both brand impact and local results.
Best POS combined creative content, digital targeting, influencer amplification, and email engagement to execute a seamless campaign across 45+ stores — setting the bar for future seasonal promotions.
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