Success Story
Jiang Nan Atlanta, an upscale restaurant in the heart of Duluth, Georgia, is celebrated for its elevated dining experience, flavorful dishes, and refined presentation. To boost brand visibility and energize the local food scene, Jiang Nan partnered with BestPOS to launch a dynamic influencer marketing campaign. The objective was clear: create buzz, attract passionate food lovers, and amplify their presence across key social media platforms.
Challenge On Hand
Although Jiang Nan Atlanta had a strong concept and a standout menu, they needed to increase visibility and engagement in a competitive market. Key challenges included:
Gaining Local Attention: Breaking through the noise to reach foodies and potential diners.
Building Awareness Online: Encouraging organic buzz across platforms like Instagram and TikTok.
Driving In-Person Visits: Turning online excitement into real-world traffic.
The Proposal/Strategy
We crafted a targeted influencer marketing strategy centered around a VIP visits, where select local food influencers were invited for an exclusive tasting experience. Highlights of our approach:
Influencer-Focused Launch: We coordinated individual tasting visits with local influencers over time, allowing each to capture high-quality content and share authentic dining experiences with their audiences.
Content Creation Support: The environment and presentation were optimized for social sharing, making it easy for influencers to produce engaging posts.
Amplification with Social Ads: Best POS supported influencer content with strategic ad campaigns to further expand its reach.
Results
Followers: 84,000
Reach: 191,400+
Reactions: 19,600+
Video Quality: 8/10
Local Foodie Influencer - Visited on 5th Feb 2025
Followers: 77,600
Reach: 25,100+
Reactions: 609+
Video Quality: 9/10
Local Foodie Influencer - Visited on 4 Jan 2025
Followers: 89,000
Reach: 226,000+
Reactions: 10,835+
Video Quality: 9/10
Summary
The influencer campaign delivered outstanding performance:
Total Reach: 615,500+ individuals reached through influencer posts and Facebook campaigns.
Engagement: 34,849+ combined interactions, including 31,044+ from influencer content.
Online Visibility: 286,000+ impressions on Facebook, plus substantial influencer video views.
Conclusion
With the help of a curated influencer experience and strategic content amplification, Jiang Nan Atlanta captured the attention of a wide audience and enhanced their local visibility. The collaboration with BestPOS proved how effective influencer marketing can be in drawing attention, driving engagement, and encouraging diners to show up in person. This campaign set a benchmark for how restaurants can use digital influence to fuel real-world results.
Interested In Reaching Your Local Community And Creating A Buzz?
Comments